Anyone can build a website now. Almost no one can tell you what it should be.
Part design consultant, part developer. I help you decide what to build — the structure, the story, the way it should feel — then design and build it, end to end.
The tools got democratized. Taste didn't. Building became cheap — so the scarce thing was never the code. It's knowing what to make.
Most developers wait for a spec. You hand them a brief, they hand you a build. If the brief was wrong, the build is wrong — beautifully engineered, pointed in the wrong direction.
I start one step earlier. Before a single line is written, we settle what the site needs to do, who it's for, and how it should feel to use. Then I design it and build it — same hands, no handoff, no telephone game.
Three disciplines,
one pair of hands.
Consultdecide what to build
The most valuable work happens before design. We pin down what the site is for, what success looks like, and what to leave out. You leave with a clear direction — even if you never hire me for the rest.
Designmake it feel right
Identity, layout, typography, motion. Not decoration — decisions. Every choice earns its place and answers back to what the site is trying to do. It looks considered because it is.
Buildship it, keep it
Production code that's fast, accessible, and yours to keep. Marketing sites, web apps, booking platforms, internal tools, AI-powered products. No mystery stack, no lock-in.
How an engagement runs.
Conversation
We talk. Goals, audience, what isn't working. No charge to find out whether we're a fit.
Direction
A written point of view — what to build, why, and the shape it should take.
Design
The look and feel, made real. Iterated with you, not presented at you.
Build
Clean, fast, production code — reviewed in the open as it comes together.
Handoff
Launched and yours: the keys, the docs, and support if you want it.
A website isn’t a deliverable. It’s a decision, made visible.
Selected work.
Limousine booking platforms
Two-market chauffeur booking sites — pricing engine, live dispatch, and a redesigned reservation flow.
2024–26 →LimoAgent · AI concierge
A multi-agent AI assistant that quotes, books, and answers live — with its own guardrails and dispatch bridge.
2025–26 →Admin & internal tooling
Billing, driver ledgers, and operations dashboards for a real business moving real money.
2024–26 →Product experiments
Ledger apps, data pipelines, and small tools — built to test an idea quickly and cleanly.
Ongoing →Tell me what you're trying to build.
A short note is plenty — what you're making, who it's for, and where you're stuck. I read and reply to every message myself.